From diaspora nostalgia to British curiosity, what the Haldiram’s Leicester Square frenzy really tells usInstagram, @haldiramsuk.restaurant in Leicester Square this June, footage of the line snaking around the corner of one of London’s busiest tourist squares was everywhere. The 3,000-square-foot, roughly 110-seat restaurant became, for a few giddy weeks, the most talked-about address in London’s food scene — not for molecular gastronomy or a Michelin nod, but for pani puri, chole bhature, raj kachori and pav bhaji.
This Leicester Square opening became an instant sensation
Leicester Square is used to crowds — it’s home to cinemas, chain <a s UK and European push, has described London as a natural fit. She said,"London felt like a natural choice."
<p>The honest answer, going by the footage and the commentary around it, is: mostly the former, with the latter creeping in. Most of the viral clips and captions frame the opening explicitly as a diaspora event — memes about ” every indian weekend plan jokes about it being the new pilgrimage site for london desi community and a flood of comments from british indians reminiscing brand outlets back home in delhi nagpur or mumbai.>
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