From beginning small to clocking Rs 200 Cr income, and different prime SMB tales of the week

From starting small to clocking Rs 200 Cr revenue, and other top SMB stories of the week

Flamingo warmth belt helps people who find themselves on the lookout for the therapy of musculoskeletal problems through the years. Given Flamingo’s recognition now, not many would consider that its founder Rajiv Mistry, who began the corporate when he was 22, had as soon as thought to close the enterprise after a number of years of its inception pondering that his concept was a failure.  

This week, SMBStory additionally coated the inspiring story of Sheetal Cool Merchandise Restricted. The listed firm is on a mission to offer again to Amreli by placing it on the Indian map of entrepreneurship.

“Is shahar ne hume bahot diya hai (this metropolis has given us quite a bit), now it’s time to give it again,” says Yash Bhuva, Government Head of SCPL based mostly out of Amreli in Gujarat, informed SMBStory.

Right here’s how Ascent, Sheetal Cool Merchandise and others have been in a position to chart an inspiring story of grit, perseverance and dedication.

Ascent Meditech (Flamingo)

Warmth remedy is a typical strategy to relieve again ache. And this is without doubt one of the the explanation why Flamingo warmth belt has been such a success within the Indian market. Whereas the product could now appear apparent, elevating consciousness and scaling the enterprise was not a simple endeavour.

Speaking to SMBStory, Rajiv says,

“In 1991, after I had constructed the heating belt, there was nobody doing this in India. For individuals, it was an alien product. They relied on water luggage for heating remedy and have been joyful utilizing it. Ideas crossed my thoughts that possibly I’m on the incorrect path, I even thought many occasions to shutter the enterprise however as future had its personal plans, it took me a decade to make my product successful,” he says. 

When Rajiv launched the heating belt, the annual income of the corporate turned out to be lower than Rs 5 lakh within the first yr. In the present day, three many years later, Flamingo, which operates beneath the corporate Ascent

Meditech Restricted (AML), is predicted to the touch income of Rs 200 crore, Rajiv claims. 

AML’s main markets embrace India, East Africa, and Southeast Asia.

Read the full story here.

Sheetal Cool Merchandise

Founders of Sheetal Cool Merchandise (SCPL) are on a mission to place their metropolis – Amreli — on the map. 

Starting its journey from a paan store in a avenue to constructing a publicly-listed meals manufacturing firm that goals to make Rs 300 crore turnover by the subsequent fiscal yr, SCPL has come a great distance.

The corporate is now eyeing to seize a pan-India market from Gujarat’s Saurashtra area.

SCPL makes ice cream, dairy merchandise, and namkeens aside from different meals objects. Gujarat authorities has now given the corporate a go-ahead to arrange 50 ice cream parlours within the area, the most important after Amul.

Furthermore, SCPL is a publicly-listed firm on the Nationwide Inventory Alternate and Bombay Inventory Alternate. It additionally has a robust distribution community of over 300 distributors throughout six totally different states and has greater than 35,000 shops.

However how did SCPL flip their small store right into a worthwhile enterprise? Yash says it’s as a result of his father and uncles didn’t create the corporate as house owners however as a strategy to serve their society.  

Read the full story here.

Different prime tales of the week-

ARIS BioEnergy

Do you know that the oil utilized by your native eating places is extraordinarily dangerous to your well being? Furthermore, there’s a guideline in place relating to used cooking oil, which is commonly flouted by the house owners of those eateries.

However what number of firms and companies are adhering to this norm? Not many, says entrepreneur and Founding father of Mumbai-based ARIS BioEnergy, Umesh Waghdhare. As well as, he highlights that if the used cooking oil (UCO) isn’t reused, it’s usually drained out in water our bodies, which harms the surroundings enormously. 

He arrange ARIS BioEnergy in Mumbai in January 2019 to begin the aggregation course of. It tied up with native consuming joints in and round Mumbai to purchase used cooking oil. It then sells it to refineries who’re enrolled with FSSAI to course of it into biodiesel.

In the present day, 27,000 shops and eateries are a part of the aggregation community. This yr ARIS can be planning to arrange a refinery the place the used cooking oil may be transformed into biofuel.

Read the full story here.


From salwar fits and sarees being the norm till the 90s, Indian customers have, through the years, adopted numerous kinds together with denims, Indo-western, fusion put on, informal put on, and extra.

One of many classes garnering recognition is city ethnic vogue, and trueBrowns Way of life is on a mission to ace this development. The Gurugram-based firm was based in 2016 by the Nationwide Institute of Trend Expertise, Delhi alumni, Udita Bansal. 

trueBrowns’ USP lies in it being a size-inclusive model. From 2XS to 6XL, it provides a spread of garments together with blouses, kurta units, sarees, attire, robes, jacket units and extra. The model goes past 6XL and makes as much as 10XL as properly on particular orders. The beginning worth for the garments is from Rs 1,000 onwards.

About 80 p.c of its garments are manufactured in-house whereas the remainder are outsourced from totally different elements of the nation. trueBrowns was began with an preliminary capital of Rs 20 lakh amassed from Udita’s financial savings.

This week, SMBStory spoke to Udita to grasp the chance it discovered on this market and the way it

has grown within the final 5 years.

Read the full story here.

Related Articles

The perfect vegetarian and vegan restaurant in each London borough

Street Food Blog

Leicestershire eating places, cafes and different eateries which have opened in 2021

Street Food Blog

The perfect of ETtech Unwrapped in 2021

Street Food Blog

Leave a Comment